Apprenticeship Illinois Marketing Work Group: September Meeting

The monthly Apprenticeship Illinois Committee Marketing Workgroup meeting discusses updates to the Illinois Workforce Innovation Board, Apprenticeship Illinois Committee, and outreach marketing efforts. An overview of the website, bulletin, and social media analytics is provided. Committee members share information and collaborate on Illinois initiatives, including planning and implementing National Apprenticeship Week and strategies for the Marketing Agency to implement statewide. This meeting will also focus on marketing strategies for the state-wide Marketing Focus Groups, the qualitative research component of the Strategic Marketing Plan the workgroup is working on this year. It also will focus on marketing strategies for the state-wide Employer Roundtable events. The meeting concludes with an open forum for questions.